In the late 1960’s India was going through profound changes; plastics had replaced mud, brass and silver; factory produced papers and woods took the place of sophisticated handicrafts and nylons displaced an ancient heritage of cotton and silk. It was not only a battle between tradition and modernity; it was also a confrontation of lifestyles and values. During this time, a small group who had benefited from unique opportunities of study and travel began to see the depth of the craft and design heritage of their own country. They discovered that India was a reservoir of delicate skills. In an attempt to merge their international experiences together with the skills of their people, they became aware that contemporary designers must revitalize their own roots and identity. This was essential to take Indian creativity out into the world in such a way that benefited both craftsmen and the modern consumer. This scattered group, including cotler was to become the country’s leading designers of men's garments, fabric and accessories. cotler began with limited resources with two tables in a small city, and in the last 28 years, cotler's team of dedicated workers have progressed to produce some of the country’s most exquisite garments and accessories in cotton, silk and *****. These ranges embrace both traditional textile crafts and the lineage of Indian design. Over the centuries, traditional skills that had been lost have been revitalized and this has enabled the craftsmen to continue working in their own environment. cotler has pioneered the term ‘fashion’ in the Indian context, and more importantly, has demonstrated that hand made products can be as profitable and even more glamorous than those made by machine. cotler’s forte is traditional Indian men clothes, that draw heavily on the textile and embroidery heritage of India and remains classics of their kind. The Indo-West fusion wear has all the trappings of embroidery and craft inputs on a western style. cotler has been designing the wardrobes comprising groom wear, exclusive kids wear, traditional Indian wear, casual wear, formal evening wear

Company profile:

 INCORPORATION

The Group first unit was established in the year 1981 in the name of M/S Jain Sons, promoted by the energetic, dynamic and dedicated brothers namely Shri Prakash Jain, Shri Nirmal Sethi and Shri Ashok Jain.. The product manufactured under the brand name of cotler has been well accepted in the Indian Market and it become popular brand among common people in all over India. Due to encouraging response of the market, presently four units are working in full swing to fulfill the part demand of the market. These units are M/S Jain Sons, M/S Jain Apparel, M/S Arihant Enterprises and M/S Arihant Apparels, Jaipur. Currently cotler operates four main production centers in Jaipur. All centres are well equipped with in - house tailoring, finishing and quality control facilities by employing more than 100 employees directly and about 3000 indirectly

THE FLAGSHIP COMPANY

One of group flagship company namely M/S Arihant Enterprises has introduced exclusive groom wears in the another brand name ‘Ethnic’ in the year 2001. The key promoter of the company is Shri Ashok Jain. Under the dynamic leadership of him the growth of the company is multifold in a span of five years.The main products are Sherwanis, Safas, Coat Suits, Fancy Kurta Payjama, Night Suits etc..The brand name ‘Ethnic’ is well established in the market and known as quality product at reasonable price. From the smallest of towns to the flashy ramps in the cities, these groom wear has broken out of the confines of Rajasthan. Ethnic has seen the moving trends in men's wear wear, and offers an exclusive designer range. Our collection is an unique blend of the rich tradition along with the modern designs for the contemporary people, whether you wear a sequin-studded number for a marriage reception or an elegant kurta pyjama for a family party. As a reputed exporter we understand the taste of global buyers and present an exclusive range of designer wear

SALES NETWORK

cotler and Ethnic group have the sales network in all over country through distributors, Sales outlets at most of major cities like New Delhi, Mumbai, Chennai, Pune, Lucknow, Surat, Ahemedabad, Patna, Bhopal, Kanpur, Allhabad, Jodhpur, Kota, Udaipur etc.of India. The group have is own six sales outlets in Jaipur namely M/S Readymade Centre, Readymade Palace, Readymade House, Readymade Home, School Collection, Chandiram, Ajmer, Dress Palace and Select-N-Collect. The company is also getting encouraging response from Abroad and started export to USA.. Now the company is planning to export its groom wear and fancy kurta paijama to other part of the world.

OUR AIM

To bring you the best and latest designs from India.

To maintain reasonable prices.

To be Total Outfitters for you.

To render friendly, attentive customer service.